Immersive Experiential & Graphic Design
As a specialist branding and design agency with a flair for unique experiences, Soul worked with The Creative Cell and collaborated closely with ZM Architecture to conceptualise and execute an expanded, curated exhibition space for the Tennent's Visitor Centre. Our comprehensive graphic design services and experiential design approach included:
Immersive Storytelling:
Collectively we focused on crafting engaging and informative narratives, translating Tennent's rich history and future vision into captivating stories delivered through compelling visuals, evocative soundscapes, and interactive digital elements.
Creative Design & Visual Identity:
Our team developed a distinct and engaging visual language for the exhibition, ensuring consistency with Tennent's established brand identity while bringing a fresh, dynamic feel to the visitor journey.
Strategic Experiential Elements:
We designed interactive displays and curated spaces that allowed visitors to physically engage with the brand's heritage and brewing process, aiming for a tone that was cheeky, unexpected, smart, and thought-provoking, yet utterly credible.
Digital Integration:
Seamlessly integrating digital experiences within the physical space to provide deeper insights and enhance visitor interaction.
An Engaging & Memorable Brand Experience
Our work on the Tennent's Visitor Centre successfully created a truly memorable and informative journey, significantly enhancing Tennent's ability to connect with its audience:
Enriched Visitor Engagement:
The expanded exhibition and immersive design elements led to a highly engaging and educational experience for all visitors.
Effective Heritage Communication:
Tennent's rich history and ongoing innovation are now powerfully conveyed through dynamic storytelling and interactive exhibits.
Strengthened Brand Perception:
The thoughtfully curated space reinforced Tennent's status as a world-class beer brand and a vital part of Scottish culture, contributing to their overall company branding services.
Unique Brand Destination:
The Visitor Centre transformed into a compelling destination that truly brought the Tennent's brand to life through impactful visual communication.
This project highlights Soul Creative Agency's ability as a marketing design agency and creative graphic design agency to fuse history with innovation, delivering unique experiential design solutions that captivate audiences and strengthen brand legacies.
