VODDY is new to the vodka market. It's distilled in Scotland and made in Glasgow. It comes in 3 distinct flavours. The target audience are 21 - 40 year olds. They're confident, creative and passionate about enjoying their social lives.
‍
In a nut shell, a great drink for good times.
‍
The team at VODDY needed a campaign line and design system. VODDY is different in many ways. It comes in a black fluted bottle for a start. It's nostalgic in the flavour profiles and has attitude. It's easy to reference at a bar and fits perfectly with the culture of party goers that want a premium but fun drink.

Soul developed creative assets and a personality that delivered the impact needed. This would feed into the online purchasing environment and the merchandising and offline guerrilla marketing. VODDY already sold through Shopify but the requirement for a bespoke and more personalised website was the goal. A creative strategy has been put in place to engage with their audience. Broadcast on digital platforms using influencers, product launch events and brand stunts now enhance the VODDY story.
‍
VODDY has now started to become the natural choice for this new type of vodka experience. It has a recognisable tone of voice that supports the spirit of the brand and an identity that now creates a linked-up experience.