Comprehensive Brand Evolution & Visual Storytelling
Soul Creative Agency acted as SNOcoat's dedicated branding and design agency, providing a full suite of services to establish their distinctive market presence. Our approach encompassed:
Brand Evolution & Identity Design:
We conducted a thorough brand analysis and audit, then developed a unique brand identity design that captured SNOcoat's innovative spirit. This included creating a distinctive brand language, a dynamic creative look, and a memorable campaign line to support their overarching company vision.
Strategic Packaging Design:
Recognising the importance of shelf appeal and brand recognition, we designed intuitive and visually striking packaging design solutions. We creatively used abstract interpretations of Scottish mountain ranges to differentiate product sizes, adding a unique regional touch and reflecting the product's intended environment.
Comprehensive Graphic Design Services:
Beyond core branding, our graphic design services extended to creating all necessary visual assets, ensuring consistency across all brand touchpoints.
Website Design & Copywriting:
As a full-service marketing design agency, we designed and developed SNOcoat's website, crafting compelling copywriting that articulated their product's benefits and brand story to their target audience.
Branded Merchandise Extension:
To further expand brand visibility, we developed concepts and designs for branded merchandise, extending the visual identity into tangible consumer items.
A Cohesive & Market-Ready Brand
Our collaborative work resulted in a robust and distinctive brand presence for SNOcoat, enabling them to confidently enter and make an impact within the snow sport industry. The comprehensive company branding services provided by Soul ensured:
Strong Brand Recognition:
A clear and consistent brand identity across all platforms, from packaging to website, fostering immediate recognition.
Enhanced Product Promotion:
The strategic storytelling and creative look enabled SNOcoat to effectively communicate their product's groundbreaking nature.
Professional Market Entry:
SNOcoat launched with a polished and cohesive image, positioning them as a serious and innovative player in the high-performance coatings market.This project exemplifies how our expertise as a brand design company delivers holistic solutions that empower innovative products to achieve their full market potential through compelling and consistent visual identity design.
This project exemplifies how our expertise as a brand design company delivers holistic solutions that empower innovative products to achieve their full market potential through compelling and consistent visual identity design.
