Project Summary
// Project: Refreshing an Educational Brand for the Next Generation
Licenced UK, an organisation focused on skills and education, came to Soul looking for a new brand identity that would reflect their ambition, feel professional, and work across both digital and print platforms. Their existing branding felt dated and rigid — what they needed was something sharper, more modern, and flexible enough to grow with them.
// The Challenge: Building a Brand That Reflects Purpose and Possibility
Licenced UK wanted to stand out as a trusted, modern voice in the education sector. Their original branding didn’t support that. The logo felt outdated, the colours lacked energy, and the design didn’t translate well across materials like event signage, online content, or training resources. They needed a visual identity that was future-ready, adaptable, and communicated their values clearly — without overwhelming their content.
We worked closely with Licenced UK to develop a visual identity that’s smart, clean, and built for scale.
A Logo with Meaning
We started by redesigning the logo, creating a simple, geometric mark that feels confident and contemporary. It’s easy to recognise, scales well, and reflects the structure and clarity at the heart of their work.
Style Guide: Colour, Typography, Layout
We built out a complete brand toolkit:
• A fresh colour palette that feels modern but grounded
• Clean, accessible typography that works in both long-form content and digital headlines
• Simple layout principles to ensure consistency, whether on a booklet or banner
Adaptive Visual Elements
One of the standout elements is a flexible image container that can shift shape depending on use. It acts like a visual frame —ideal for overlaying on industry-specific photography like hospitality or catering — without overpowering the content underneath.
Print and Digital Design in Action
We applied the identity across key brand touchpoints:
• Professionally designed booklets used in education settings
• Event signage and roll-up banners
• Branded templates for internal use and digital campaigns
Everything was built to scale — easy for their team to use, and adaptable for future campaigns and platforms.
The revitalised brand identity for LICENCED UK created a clearer, more confident presence, setting new standards for professional first impressions in the educational sector.
Professional First Impressions
The logo, type, and colour choices work together to project trust, authority, and clarity.
Built for Real-World Use
Whether on training material or in a hospitality setting, the visuals now feel consistent, usable, and polished.
Better Communication
With improved readability, layout structure, and adaptable imagery, the brand now supports content rather than competing with it.
We kept the process collaborative, rooted in practical needs, and focused on clarity — not complexity. This wasn’t about flashy design for design’s sake — it was about giving a growing organisation tools they could actually use.
Final Word
This project reflects how we work at Soul — no jargon, no fluff, just smart creative that helps people do what they do better. Whether you're an education provider or a business looking to refresh your identity, we’re here to help you look the part and connect with the people who matter.
To modernise their image, better communicate their values, and appeal to a new generation of students in the hospitality training sector.
We focused on evolving the existing identity to maintain recognition while infusing a contemporary feel, ensuring clarity and confidence across all visual communications.
