Comprehensive Brand System And Dynamic Visual Identity in Action
As a dedicated branding and design agency, Soul collaborated with Licenced UK to craft a full brand system that is both sophisticated and highly adaptable across all applications:
Strategic Brand Redesign And Logo Design:
We undertook a complete brand redesign, starting with a striking logo redesign. The new mark features a modern, minimalist geometric shape, replacing the dated imagery with a symbol that is clean, professional, and memorable, truly reflecting their expertise.
Full Brand System with Dynamic Colorways And Typography:
Beyond the logo, we developed a comprehensive brand system introducing fresh, contemporary colorways (as seen in the abstract shapes) and modern, clean typography. These elements were carefully chosen to convey trust, clarity, and innovation.
Dynamic Image Container for Expanded Usage:
A key innovation was the creation of a dynamic image container (the geometric frame) capable of changing shape for versatile application. This allows the brand to seamlessly integrate into photography from the hospitality and catering industries, acting as a powerful visual overlay without overwhelming the content.
Integrated Print And Digital Branding:
Our graphic design services extended to applying this new identity across various mediums. We designed professional print collateral such as comprehensive educational booklets for Personal Licence Holders and impactful roll-up banners for events, ensuring the brand's message on "Vocational learning for hospitality and catering" was clear and engaging.
Cohesive Visual Identity Across All Touchpoints:
The new visual identity was designed for seamless integration, whether as a subtle overlay in environmental shots or as the primary branding on educational materials, reinforcing a consistent and professional image.
Professionalism, Versatility And Enhanced Brand Appeal Across Platforms
Our integrated approach provided Licenced UK with a powerful and adaptable brand presence, perfectly positioning them for growth and impact in the Skills And Education sector:
Elevated Professionalism:
The new corporate identity design instantly conveys a sense of modernity, trust, and authority, aligning the brand with its educational mission across all materials.
Unmatched Versatility in Application:
The dynamic shapes and cohesive brand system ensure the brand can be effectively and consistently applied across diverse platforms – from detailed educational booklets and event banners to digital content and photographic overlays – enhancing its presence everywhere.
Clearer Brand Communication:
The modern typography and new colorways enhance readability and contribute to a more engaging and accessible brand experience, particularly crucial for educational content.
Stronger Market Position:
Licenced UK now possesses a compelling brand identity that stands out in the educational landscape, attracting partners and learners with its clear, confident presence and adaptable visual language.
This project exemplifies how Soul Creative Agency, as a leading brand design company and creative graphic design agency, delivers transformative brand redesign and comprehensive company branding services that empower organisations like Licenced UK to visually lead within their industry and communicate their expertise effectively across every medium.
